Site Values
The nature and real tourist attraction, and accessibility from the surrounding urban centers.
Investment
We look for opportunities that create long-term value in the tourism and leisure sector, and we work with partners who share the same vision.
Philosophy
Value is built, not bought
We believe that the real return in the tourism sector comes from the quality of the experience and the efficiency of the operation, not from the original alone. So we look at each opportunity from two angles together: the value of location today, and what it can become when a destination with its own personality is built around it.
The Kingdom's tourism and leisure sector is undergoing a major transformation that opens up vast opportunities for developers and operators. We are leveraging this transformation through thoughtful growth that balances opportunity with risk.
STANDARDS
What to look for in an opportunity
Five criteria by which we measure each opportunity before entering it.
Market size
Adequate visitor base and clear demand pattern supporting year-round operation rather than in one season.
Operating Feasibility
The possibility of operating the asset efficiently and with a cost structure that achieves a sustainable return.
Clarity of ownership
Establish a clear system and regulation of land and licenses that allows for development and operation.
Partner Compatibility
A partner who shares a long-term vision, quality standards, and responsibility.
Sustainable impact
A project that adds to the local community and economy and preserves the surrounding environment.
How We Work
From first encounter to operation
A clear path that we follow with each partner, in which responsibilities and stages are defined from the outset.
01
Introductions and pre-screening
An initial meeting to understand the opportunity and the partner's goals, and an initial screening according to Shams criteria.
02
Study and Feasibility
Study the location, market and operation, and build return and risk scenarios.
03
Partnership Structuring
Define the form of cooperation: development, operation, asset management, or joint partnership.
04
Executing and Operating
Launching the project according to a clear phase plan, then operating, following up and improving.
Forms of cooperation
Three partnership models
Co-development
A partnership in the development of an existing site or asset, sharing investment, experience and operational responsibility.
Operation and management
Shams operates and manages the asset in accordance with agreed service standards and clear performance indicators.
Consulting and Evaluation
Feasibility study, asset evaluation and conceptualization of destinations, without direct operational commitment.
The information on this page is not an offer, invitation to subscribe or investment recommendation, but a general description of the company's approach and possible forms of cooperation.
communication
Let's talk about your opportunity
Share with us the details of the site or project, and Shams development team will get back to you.