01
Environmental
Preserving the beach and the surrounding marine environment, rationalizing water and energy consumption, managing waste, and reducing the visual impact of facilities on the natural landscape.
Sustainability
Responsible growth that preserves the value of the place and the surrounding environment.
Approach
Destination stays as long as we maintain it
The coastal destination is a sensitive asset: its beauty is its capital, and any damage to the surrounding environment is a direct damage to the value of the project itself. Therefore, we treat sustainability at Shams as a business decision, not a formal commitment.
We work to make our growth responsible in three directions together: the environment in which we operate, the community we serve, and the local economy to which we contribute.
Themes
Three axes of sustainability
Each pillar has concrete practices that we apply in the operation and development of the destination.
02
SOCIAL
Providing job opportunities and training for the people of the region, dealing with local suppliers, and providing a safe and suitable destination for families of all categories.
03
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Building an operating model that achieves long-term growth instead of rapid gains, supports the local supply chain and contributes to the growth of the tourism sector in the region.
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How this manifests in operation
Practices we apply and develop season after season.
Beach cleanliness
Periodic cleaning programs for the beach and nearby waters, and educating visitors to preserve the place.
Resource efficiency
Water- and energy-saving facilities, monitoring and improving consumption.
Reduce single use
Gradually reduce single-use plastics in restaurants and hospitality.
Safety of maritime activities
Standards of safety, equipment and supervision of a trainer in each maritime activity.
Local Purchase
Preference for local suppliers where the required quality is available.
Inclusive experience
Facilities and services that are sensitive to the elderly, people with disabilities and families with young children.
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Partnership for Better Impact
If you are an entity or supplier that shares these priorities, we are happy to collaborate.